La Boulangère Partners with Forest Green Rovers

We’re excited to announce La Boulangère will become one of Forest Green Rovers new partners, starting September 2022.

The partnership is the perfect match, with La Boulangère Vegan launching in January 2019 for vegan and flexitarians wanting to treat themselves to French style pastries, and FGR replacing their menu with vegan food in 2015, becoming the first vegan football club.

Our delicious vegan range includes croissants and pains au chocolat to be enjoyed for breakfast/brunch or as a snack. They are treats to be enjoyed without compromising on any beliefs and/or lifestyle choices. Tasting just as good as the real thing, the pastries are 100% plant-based, free from animal ingredients and derivatives. They are made with a sustainable approach for the sourcing of ingredients, such as shea butter rather than palm oil.

In September 2022, La Boulangère Vegan will unveil a new look and showcase new products within our range. Currently the collection includes multipacks of vegan croissants and vegan pains au chocolat; soon, single serve options of these vegan pastries will be available to purchase as well as vegan brioche rolls.

Fans will be able to purchase La Boulangère Vegan products in FGR’s shop at the club on match days.

Chris Curran, Managing Director of Norac Foods UK, commented:

“We are extremely excited to be partnering with Forest Green Rovers. With our Vegan products we hope to highlight to all football fans and consumers out there that it is possible to enjoy everyday treats, no matter what your dietary needs and beliefs are….or who you support! The FGR project and journey is one that resonates with La Boulangère Vegan and we look forward to working together in the future”.


Henry Staelens, CEO of Forest Green Rovers, commented:

“We’re pleased to welcome La Boulangère Vegan to the family – they’ve shown a commitment to producing brilliant vegan products, which will go down well on matchdays and events at FGR”

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