Going pink for a purpose!

We are proud to launch our limited-edition Tickled Pink La Boulangère Selection All Butter Croissant packaging, available throughout October online and instore at ASDA!

We’re proud to donate a minimum of 10% of profits from each pink pack to Breast Cancer Now and CoppaFeel!. Together, we’re helping to fund vital research and support for those affected by breast cancer.

Treat yourself or share with a friend—every croissant makes a difference. Let’s support this important cause, one bite at a time!