The story starts with a baker, his wife, and a bakery. Mr Fillon, at 22 years of age, buys a bakery in the region of La Vendée.
Mr Fillon takes over his parents’ bakery and is now managing 2 bakeries with his wife, Marie-Denise.
Mr Fillion starts delivering bread, then brioche, to the top three supermarkets in the region.
The La Boulangère company is created in Les Herbiers. Mr Fillion markets its products under the brand name, ‘La Boulangère.’
The partnership between Norac group and La Boulangère is formed.
New bread ranges appear in stores. La Boulangère builds a reputation for being full of great ideas, and the surprises don’t stop there…
La Boulangère launches an organic range in France.
La Boulangère UK and it’s product range is created for the UK market.
The La Boulangère UK classic range is first launched bringing Stone Oven Part Baked Baguette to UK retailers.
Launch of vegan croissants and pains au chocolat to UK retailers.
Launch of La Boulangère Vegan pack redesign.
Launch of La Boulangère Selection range, All Butter Croissants & All Butter Pains au Chocolat. Introduction of Stone Oven Baked Baguette in the range.