Celebrate the joy of baking this World Baking Day!
There’s something timeless and comforting about baking. It brings people together, fills homes with irresistible aromas, and offers those little moments of joy we all need. This World Baking Day on 18th May, we’re celebrating the magic behind every fold, rise, and golden finish of our favourite baked treats.
From soft, golden croissants to rich, melt-in-the-middle pains au chocolat, French baking is an everyday ritual of care and craft. It’s not just about the ingredients, it’s about the time taken, the patience, and the pleasure of sharing something made with love.
Whether you’re a seasoned home baker or just someone who loves a good pastry with your morning brew, today’s the perfect excuse to pause, savour the moment, and indulge.
We believe great baking should be enjoyed by everyone. That’s why we offer a long life range and a selection of vegan pastries too, so there’s always something ready to enjoy, no matter your routine or lifestyle.
So this World Baking Day, take a moment to appreciate the flaky layers, the golden crusts, and the sweet little rituals that make life taste just that bit better.
Here’s to the joy of baking and the joy of eating it, too. 🧡
